Sales promotion should be used with caution. Some brands tend to overuse this tool resulting in a weakened value proposition. In the long term this weakens your ability to sell on value.
Brands need to stimulate sales from time to time to meet certain short term objectives. A Sales promotion involves activities that incentivise the sales force, distributors or consumers to stimulate immediate sales.
A sales promotion can involve various tactics such as couponing, sampling, refunds and rebates, contests, loyalty programmes, and point of purchase materials all with the objective of stimulating short term sales from the consumer. On the other hand, sales can be stimulated amongst intermediaries through promotional and merchandising allowance, price deals, sales contests and trade shows.
Other sales objectives would be to influence trial of your product and/or repurchase. Sales promotion also help in increasing consumption of your product over and above defending your current customers.
At Mint Ltd, we work with brands in Kenya and the region to plan for successful sales activities. Sales promotion is part of the integrated marketing communication mix. This simply means that when planning your communication activities such as advertising, direct marketing, public relations and internet marketing, sales promotion should not be left out. Your marketing plan should encompass this activity.
We also cover your sales promotions material requirements aside from planning. Our Printing Service ensures that your collateral needs are covered readily in-house. This ensures that from the inception of your plan to its completion, you don’t have to worry about being bounced from agency to agency.
Sales promotion should however be used with caution. Some brands tend to overuse this tool resulting in a weakened value proposition. In the long term this weakens your ability to sell on value. Our marketing team will work with your to ensure you achieve your short term objective of boosting sales.
You can also talk to us to find out more.