To get the most out of direct mail campaigns, technology has allowed for personalisation of your marketing communication to achieve higher responses.
Direct mail campaigns are part of the marketing communication mix. As a direct marketing tool you could use this to leverage on brand awareness and stimulate sales hence revenue. Though slower especially when compared to email marketing in getting responses, it’s still useful as your message will get to the intended audience.
To get the most out of direct mail campaigns, technology has allowed for personalisation of your marketing communication to achieve higher responses. At Mint, we offer your brand more by offering customised marketing communication that can be achieved on a one-to-one level. Further, the campaign can be used together with other channels such as the internet to enhance action on your message.
Our solutions make your work easier by working together with you in planning for the entire campaign while working with you on other communication channels.
One of the main challenges with direct mailing is the junk mail which has for a long time been a nuisance to mail users. It is good practice to give users the option to opt out from your subscriptions. It is also good practice to have your own customer database to ensure communication is sent to those interested in your products and services.
If you’re looking to cut down on printing costs, you can use the modern alternative of direct mail by using email. Email marketing is an effective less costly alternative to direct mail and data tracking is easier hence results can easily be measured.
Talk to us today and find out how we can work together in developing campaigns meant to boost your brand.