Direct marketing can be a viable communication tool for your business with various advantages including reduced wastage compared to other forms of advertising as direct marketing has a selective reach.
Direct marketing is a valuable tool that is part of the integrated marketing communication mix. It is one of the tools where a brand uses it to generate a direct response from the target audience. This means a variety of channels can be used and is suitable for both B2B and B2C customers.
At Mint, we work with brands, in Kenya and the Region at large, to come up with direct marketing strategies and plans. We have the ability to work with various channels through the internet and print media. Some of the channels include:
- Direct Mail
- Insert Media
- Email Marketing
Direct marketing can be a viable communication tool for your business with various advantages. You can reduce wastage compared to other forms of advertising as direct marketing has a selective reach. Further, you can segment your target market down to the individual creating room for highly targeted advertisements that can yield higher responses. Other advantages include:
- Managing frequency dependent on responses received
- Flexibility can be achieved e.g. targeting only women in your campaign or varying the timing as desired
- Personalisation can be achieved through variable data printing e.g. addressing each recipient of a direct mail by name
- As it is highly targeted, it is easier for your marketing team to measure returns on investment.
Use direct marketing to achieve various marketing objectives such as increasing sales, building brand awareness, maintain customer satisfaction and inform/educate customers in an attempt to lead o future actions.
Talk to us today and find out how we can work together in your direct marketing campaign.