Promotional Marketing

Promotional marketing boosts brand awareness. Research has proven that apart from influencing a sale, promotional activities increase the likelihood that customers will remember specific details about the company.  

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Making a sale is the single most important process of any business. It is the reason of your brand’s existence in the first place. To make this sale you will need to create an interest in your products and/or service and further influence its purchase.  This is done through promotional marketing which also helps your product or service stand out from the competition.

Promotional marketing boosts brand awareness. Research has proven that apart from influencing a sale, promotional activities increase the likelihood that customers will remember specific details about the company.

At Mint, we work with your brand to craft promotional marketing campaigns suitable to your brand strategy. This can either be through bringing in new customers or ensuring repeat business from existing customers. Promotional activities vary greatly and are suited to different customer segments. We work with brands to understand their target market in order to come up with the appropriate promotional campaigns.

Brands must strive to make their promotions known through use of various channels such as print media, direct marketing or even personal selling. This increases awareness about the promotion and further about the brand itself.

Evaluation is important for the purpose of assessing success of the promotional campaign. What was achieved and what can be done next time to further improve the success of the campaign? With data gathered during the campaign, the brand can learn more about what its customers want and how to improve the use of promotions in future campaigns.

Talk to us to find out how we can work with your brand to come up with a successful promotional campaign.