Rebranding

Rebranding entails change in your value proposition to your customers. The change in identity is just but a means to reinforce this changing proposition.  

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Many people confuse rebranding with changing the brand identity only. This is a mistake done even by big brands. Rebranding entails change in your value proposition to your customers. The change in identity is just but a means to reinforce this changing proposition.

Companies have spent millions changing their identity while in fact there’s no change at all in the value proposition.

Mint, is a creative agency with a marketing approach to brand matters. This is because the main aim of a brand is to communicate to its intended audience. Give us your brand proposition and we’ll creatively put it together to communicate the value proposition you envision.

Visit our blog to learn more about branding and rebranding.