A brand standard is a document that guides on the use of your brand identity across all applications. It is also a guide on how your brand should communicate so as to achieve the right brand positioning.
Once you have developed a brand identity you will need to apply it in all forms of marketing communication. You must endeavour to bring out consistency so your customers can identify with your brand any time it communicates. This consistency is what we refer to as a brand standard or brand guideline.
A brand standard is a document that guides on the use of your brand identity across all applications. It is also a guide on how your brand should communicate so as to achieve the right brand positioning. The brand guidelines should be used by designers, marketers, distributors, employees and other various stakeholders of the brand.
At Mint, we develop brand guidelines that ensure your brand identity is used consistently across all platforms. Our marketing team will work with you so as to develop a guideline to achieve the right brand positioning.
As a creative agency, we consult with growing brands and give advice on the importance of having a brand guideline. Lack of consistency frustrates customers as they cannot easily identify with your brand. It is important that when you reach out to your customers, they can easily identify with your brand.
One of the main elements included in the guide is a logo guide which outlines the usage and restrictions on how to use your brand identity. Visit our blog to find out what a good brand standard should contain.
Talk to us today to find out how we can work with your brand to develop a brand standard to enhance your marketing communication.