Building the Brand Online
The concept of integrated marketing communication demands that your brand speaks to its customers in one voice and tone through all communication channels used including the internet.
Marketing has over time been affected by technological advancements. These advancements have disrupted our usual mode of communication e.g. mass media. To remain competitive, brands must now transcend traditional communication methods and embrace the newer online platforms.
Once you’ve registered your business, built the brand offline i.e. brand identity, business stationery and marketing collateral, you’ll need to get your brand online. Building a brand presence on the internet requires extensive planning and this should be in line with your overall corporate strategy.
Before going online, marketing planning should be done. It is important to understand that internet (digital) marketing is part of the promotional mix which includes advertising, direct marketing, sales promotion, public relations and personal selling. The internet plays a great role in marketing communications and should be used as part of the process of developing and sustaining brand identity and equity. The concept of integrated marketing communication demands that your brand speaks to its customers in one voice and tone through all communication channels used.
At Mint, we have gained experience over the years as a digital agency. Our dynamic team not only has expert web developers and designers, but also marketers. The emphasis on marketing is crucial as online marketing is more than having a website. This is a communication tool and just like any other communication tool, it must meet its marketing objectives. We have expertise in the following fields:
- Web design and development
- SEO/SEM strategic planning and implementation
- Digital Marketing Strategic Planning
- Ecommerce Integration
- Content Marketing
- Website Redesign Services
- Digital Marketing Campaigns
As you seek to go online, the crucial element would be aligning this to your marketing and corporate strategies. We’ll spend time with you carrying out a situational analysis to understand your needs so as to present fresh solutions!