Building Relationships with your Customers
Part of marketing involves building relationships with your customers to gain a sustainable competitive advantage.
Relationships are important in every business. Just as you would build a relationships in your physical place of business, you can do the same when online. Customer relationship management extends the lifetime value of a customer. In business-to-business, these relationships extend to developing each other i.e. supplier and customer. In business-to-consumer, there is an opportunity to gain valuable feedback from the customer.
As a digital marketing agency, Mint goes beyond development of websites to factor in the marketing aspect of it. Part of marketing involves building relationships with your customers to gain a sustainable competitive advantage. After all, it is easier and cheaper to keep a customer than to look for a new one. To develop these relationships, we use a variety of tools:
- Email Marketing: this is a professional way of keeping in touch with your clients through the use of email. This channel can further be used for various marketing activities like keeping our customer up to date with the latest through newsletters.
- Social Media Marketing: this involves the use of relevant social platforms to engage with your (potential) customers. Meaningful engagement means letting your brand have a human side and interact with your audience. You can hardly do this if you use it to sell, sell and sell.