Our specialisation is in developing print campaigns and digital campaigns. This allows for your brand to experience the benefits of multiple channels.
Advertising is one of the promotional mix tools used to influence your target customers to create a preference for your brand over your competitors. Planning is crucial part of advertising which allows you to set goals and measure their success thereof. To build on brand awareness, consistency is a must through the use of brand standards.
There are various reasons or objectives for using advertising over and above its effects of building brand awareness. Advertising can be used to:
- Build a favourable brand image
- Educate and inform the public about your brand’s product and services
- Create offers on specific products or services to stimulate sales
- Create an interest in your target market to find out more about your product or service
There are various media channels that can be used to advertise. Our specialisation is in developing print campaigns and digital campaigns. This allows for your brand to experience the benefits of multiple channels. We provide your brand’s customers with a seamless experience in print and online.
For print, the primary channel is press advertising which includes newspapers, magazines and journals. As an affordable option (especially for small businesses), press advertising also comes with the advantage of permanency on media used and opportunity to elaborate more on your product or service. Other channels for advertising include marketing collateral such as brochures and business stationery such as letterheads.
Direct mail is also a print media channel, which Mint develops campaigns for. This goes beyond print and includes its digital counterpart, email marketing.
The primary channel we use online is the web. Online marketing is a great opportunity for brands to build their image as most target markets are now spending more time on the web. A variety of channels can be used such as content marketing (e.g. publishing blogs), social media marketing, and search engine marketing (e.g. advertising on Google).
Mint ensures your advertisement stands out from the crowd and further create an interest from your target market. This interest in turn becomes a desire for your product or service and further elicits an action e.g. making a purchase.
At Mint, we further evaluate effectiveness of advertising through use of goals earlier set. Our advertising campaigns incorporate your strategically focused message, compelling headlines, engaging photography and/or art, sales oriented copy and a defined Call to Action
Talk to us today and see how we can work with you as your agency to enhance brand awareness and increase sales for your organisation.